Tulsa Management Training | Sweet Spot Prospects
This content was written for The Leadership Initiative.
The following is a must-use strategy for your marketing plan. The core concept is identifying your ideal and likely buyers (IALBs). What is an IALB? The terminology is pretty self-explanatory, but I will break it down for you from a fundamental standpoint. Your ideal and likely buyers are the customers that are most willing to pull the trigger and make a purchase of your product or service at any given moment. Call Clay Staires at 918-798-0852 or go to www.claystaires.com to find out about The Leadership Initiative and their Tulsa management training program.
This is a result of identifying the correct demographic, age group, income level, gender, and interests of these buyers. They sound nice and all, but are they real? Absolutely. They may not be the easiest people to find, but once you turn into exactly who they are, your marketing strategy will be to pursue them with everything that you have. You have to make every single element of your product or service cater to your ideal and likely buyer. People are afraid that they cannot post anything that would offend anyone when advertising a product, but that is not the case.
You just cannot offend your ideal and likely buyers. Nike is a great example of this as they launch their dream crazy campaign, featuring Colin Kaepernick who is notorious for kneeling during the national anthem of an NFL game. While their ad campaign did spark People are afraid that they cannot post anything that would offend anyone win advertising a product, but that is not the case. You just cannot offend your ideal unlikely buyers. Nike is a great example of this as they launch their dream crazy campaign, featuring Colin Kaepernick who is notorious for kneeling during the national anthem of an NFL game.
While their ad campaign did spark a little controversy, they were able to follow it up with more effective ads featuring prominent athletes that support of their cause. They may have lost a few customers in the process, but they build up the loyalty of their ideal and likely buyers much higher in the process. The profit margin on the products have gone up since the campaign and they are continuing to rise as a company tries to separate itself from the rest of the market. Their story is featured in Tulsa Management Training.
They are Nike, so they don’t have to do too much work to market in the first place because of their name recognition. Your company will very likely not have the same recognition, so it is important that you generated by making a product that is viewed as phenomenal to your ideal and likely buyers. You can do this by doing the market research necessary to identify exactly who is your ideal and likely buyers are and what they’re interested in. You have to fill a need to have a business. What you’re doing in sales is solving a problem with product or service. If your product or service does not solve problems than you can ever sell it. Tulsa management training will help you identify if your business is a model that is scalable so call Clay Staires at 918-798-0852 or go to www.claystaires.com to learn more about The Leadership Initiative.
Tulsa Management Training | Fair Compensation
This content was written for The Leadership Initiative.
Many visits on the shovel with the concept of how much to pay new employees. It is a difficult thing to assign a numerical value to a person’s production, so you have to take into account several factors. First factor is to determine how many months it will take for the new employee to become profitable to your company. This includes the amount of time that you have just been training them, the amount of time it will take them to become really good at the task. There are many other things that factor into it but I’m not going to go into too much detail. That is what Tulsa management training is for. Call Clay Staires at 918-798-0852 or go to www.claystaires.com to find out more about The Leadership Initiative.
There are two popular approaches to how to compensate employees. The first approach is to pay them as little as possible to get the job done. The second approach is to pay the employee absolutely as much as you need to create a culture in which A players want to be involved. Neither of these strategies are going to be the most effective as they both have watering holes. The first step in creating a fair compensation package is to find a way to cast a vision that is motivating or inspiring to potential employees.
If the prospects do not believe in your cause or your goals, then they will most likely not want to work for your company. You also need to determine the candidate’s life goals and career goals so that you can show them how the things that they will be doing in your company will help push them closer to their goals. Is the third step in developing this package is to identify how much the position you’re hiring is paying in other companies similar to yours. You have to be able to match your competition if you want to track the top of the town.
Tulsa management training will walk you through the rest of the steps that can help you attract and hold onto high level employees that can push her company to the next level. Clay Staires has a proven system for attracting top talent and shares it regularly with his clients, and they have seen dramatic increases in the quality of their teams. If the position is sales related, there needs to be a Commission package attached to your offer. You have to incentivize them by stating that if they perform better, they will be paid more. This will further encourage them to support your mission by supporting their mission and making more money.
As much as you want all of your employees to believe in your company as much as you do, they most likely only view your company as a means to acquire money to provide for their own life. Every once a while you will come across incredibly loyal employees that are going to stick with you for years on end, but those are few and far between. To find out more about all the strategies involved in Tulsa management training you should visit www.claystaires.com or call 918-798-0852 to learn more about Clay Staires and The Leadership Initiative.
